Australia’s love affair with off-road vehicles is undeniable. From the rugged outback to coastal trails, the demand for capable, durable, and affordable 4x4s is ever-growing. Enter Mahindra, an Indian automotive giant with a storied history of building Jeep-inspired off-roaders. With recent news confirming Mahindra’s plans to introduce a new Jeep-alike off-roader to Australia, the automotive world is buzzing with anticipation. But can this retro-styled SUV, inspired by the Mahindra Thar and the Thar.e concept, compete with established players like the Jeep Wrangler and Suzuki Jimny? This article dives into the details of Mahindra’s upcoming off-roader, its potential to shake up the Australian 4×4 market, and whether it has what it takes to become the next big thing.
Mahindra’s Off-Road Legacy
Mahindra’s connection to off-roading runs deep. The company’s history began in 1949 when it was granted rights to assemble the iconic Willys Jeep in India. Over decades, Mahindra evolved from assembling Jeeps to developing its own rugged off-roaders, such as the Thar, Bolero, and Scorpio. These vehicles have earned a reputation for durability and capability, particularly in India, where Mahindra dominates the off-road SUV market. The Thar, in particular, has become a cultural icon, blending retro Jeep-inspired styling with modern engineering. Its rugged charm and affordability have made it a favorite among off-road enthusiasts.
However, Mahindra’s journey to global markets, including Australia, has faced hurdles. In 2021, a legal dispute with Jeep’s parent company, Stellantis, halted plans to bring the Thar to Australia due to its striking resemblance to the Jeep Wrangler. Mahindra agreed not to sell the Thar in its then-current form, but recent developments suggest a workaround: a new off-roader based on the Thar.e concept, designed to sidestep legal issues while retaining the rugged, Jeep-esque appeal.
The New Mahindra Off-Roader: What We Know
Mahindra’s Head of International Operations, Sachin Arolkar, recently confirmed that a new off-road SUV, inspired by the Thar but distinct in design, is headed to Australia. This vehicle is likely based on the Thar.e concept unveiled in South Africa, which blends retro styling with modern features. Unlike the three-door Thar, the new model is expected to be a five-door configuration, offering greater practicality for families and adventurers alike. It aims to compete directly with the Jeep Wrangler and Suzuki Jimny, positioning itself as a lifestyle SUV with serious off-road credentials.
Design and Platform
The upcoming off-roader will likely use Mahindra’s new M_Glyde platform, which promises a balance of urban refinement and off-road prowess. Unlike the unibody XUV700, this platform is a ladder-frame chassis, ideal for rugged terrain. The design is expected to retain the boxy, upright stance of the Thar, with circular LED headlamps, a bold grille, and rugged bumpers. However, to avoid legal issues, Mahindra has reworked styling elements to differentiate it from the Jeep Wrangler, possibly incorporating sharper lines and unique features like pillar-mounted door handles, as seen on the Thar Roxx.
The five-door configuration suggests a longer wheelbase than the three-door Thar, which could impact its breakover angle but improve interior space and comfort. The Thar Roxx, launched in India, offers clues: it’s built on a modified Scorpio N chassis with enhanced rigidity and weight savings, suggesting the Australian model will be robust yet refined. Expect features like removable doors or a convertible roof, appealing to enthusiasts who value open-air adventures.
Powertrain and Performance
While specifications for the Australian model remain undisclosed, Mahindra’s recent models provide insight. The Thar Roxx offers two engine options: a 2.0-liter turbo-petrol (160-174 hp, 330-380 Nm) and a 2.2-liter diesel (150-172 hp, 330-370 Nm), paired with six-speed manual or automatic transmissions. The Australian off-roader is likely to feature similar powertrains, with the diesel being a strong contender given Australia’s preference for torque-heavy engines in off-road vehicles. A part-time 4×4 system with low-range gearing is expected, ensuring capability on challenging terrains.
Mahindra’s off-roaders are known for their low-end torque and responsive handling. The Thar’s performance in India’s CarWale Off-Road Day 2023, where it tackled slush, bumps, and steep hills with ease, suggests the new model will be a strong contender. However, its longer wheelbase may slightly reduce its agility compared to the three-door Thar or Jimny.
Safety and Technology
One critical factor for Australia is safety. Australian Design Rules mandate advanced safety features, and Mahindra is stepping up. The upcoming off-roader is expected to include brake assist, electronic stability control, and possibly a 360-degree camera, addressing shortcomings in the Thar’s 2020 Global NCAP four-star rating. Features like six airbags, ABS with EBD, and hill descent control are likely, aligning with competitors like the Jeep Meridian and Toyota Hilux.
On the tech front, Mahindra is likely to equip the vehicle with modern amenities, drawing from the Thar Roxx. Expect a touchscreen infotainment system, connected car technology, and possibly ADAS features like adaptive cruise control and lane-keeping assist. These additions aim to make the off-roader a versatile daily driver, not just a weekend warrior.
The Australian 4×4 Market: A Competitive Landscape
Australia’s 4×4 market is fiercely competitive, with established players like the Jeep Wrangler, Suzuki Jimny, Ford Bronco, and Toyota 4Runner dominating. The Jeep Wrangler, with its 2.0-liter turbo-petrol engine (270 hp, 400 Nm) and Selec-Trac or Rock-Trac 4WD systems, is the benchmark for off-road capability. Its removable doors and roof, plus a vast aftermarket, make it a favorite among purists. However, its premium price—starting around AUD 70,000—puts it out of reach for some.
The Suzuki Jimny, priced from AUD 34,990, is a budget-friendly alternative with a 1.5-liter petrol engine (103 hp, 134 Nm) and a lightweight chassis. Its compact size and AllGrip Pro 4WD system make it a mountain goat, but its small cabin limits practicality. Other contenders, like the Toyota Hilux and Land Rover Defender, cater to different niches—workhorse utility and luxury, respectively.
Mahindra’s off-roader aims to carve a unique space: a rugged, Jeep-inspired SUV with modern features at a competitive price. The Thar Roxx in India starts at Rs 12.99 lakh (approx. AUD 23,000), suggesting the Australian model could undercut the Wrangler and even the Jimny. This value proposition, combined with Mahindra’s off-road heritage, could attract buyers seeking affordability without sacrificing capability.
Challenges and Opportunities
Legal Hurdles
Mahindra’s previous attempt to bring the Thar to Australia was derailed by a legal battle with Jeep, which claimed the Thar’s design infringed on Wrangler trademarks. The Federal Court ruling requires Mahindra to notify Jeep 90 days before submitting a new model for approval, giving Jeep veto power. The new off-roader’s redesigned styling aims to address this, but Jeep’s scrutiny remains a risk. Mahindra’s success in revising the Roxor for the U.S. market, where it won a lawsuit against Jeep, suggests they can navigate these challenges.
Market Fit
Australia’s 4×4 buyers demand vehicles that can handle diverse terrains, from desert dunes to muddy tracks. Mahindra’s experience with the Thar, which excels in India’s varied landscapes, bodes well. However, the brand must overcome its limited presence in Australia, where it currently sells the Scorpio and XUV700. Building a robust dealer network and aftermarket support will be crucial.
Consumer Perception
Mahindra’s reputation in Australia is mixed. While the Scorpio has gained traction, the brand lacks the cachet of Jeep or Toyota. Marketing the new off-roader as a rugged, affordable alternative with modern tech could shift perceptions. Social media buzz, like Anand Mahindra’s viral posts showcasing Thar’s off-road prowess, could help build excitement.
Why It Could Succeed
Mahindra’s off-roader has several factors in its favor:
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Affordability: With a potential price point below the Wrangler and Jimny, it could attract budget-conscious buyers.
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Heritage: Mahindra’s Jeep-inspired roots and decades of off-road expertise lend credibility.
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Versatility: The five-door design and modern features make it suitable for both urban and off-road use.
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Niche Appeal: Its retro styling and rugged charm could resonate with enthusiasts seeking a unique alternative.
The Suzuki Jimny’s success in Australia, despite limited practicality, proves there’s demand for affordable, characterful 4x4s. Mahindra’s off-roader, with its larger size and modern amenities, could fill a gap for those wanting more space without the Wrangler’s price tag.
Potential Drawbacks
However, challenges remain:
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Brand Recognition: Mahindra must work to establish itself as a trusted name in Australia’s competitive market.
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Off-Road Prowess: The longer wheelbase may compromise performance compared to the three-door Thar or Jimny.
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Legal Risks: Ongoing scrutiny from Jeep could delay or derail the launch.
Looking Forward
Mahindra’s Jeep-style off-roader has the potential to be a game-changer in Australia’s 4×4 market. Its blend of retro charm, modern tech, and competitive pricing positions it as a compelling alternative to the Jeep Wrangler and Suzuki Jimny. While legal and brand challenges persist, Mahindra’s off-road heritage and strategic redesigns suggest it’s ready to take on the competition. If Mahindra can deliver a capable, well-priced SUV with robust aftermarket support, this off-roader could indeed become the next big thing for Australian adventurers. Keep an eye on this space—Mahindra’s Australian adventure is just beginning.